Dyson hoover up new business opportunity

Posted on 28 September 2017 by CarTakeBack

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You've heard plenty about BMW, Toyota, Tesla, Volvo, Nissan, and the other large car makers and their progress with electric vehicles, but did you know vacuum cleaner giant, Dyson, are working on one too?!

Dyson are working on solid state battery technology, which is theoretically safer and quicker to charge than Lithium-ion batteries currently used in EVs, and that will be the bases of their electric car design. Sir James Dyson, the founder of the company, announced in an email to his employees earlier this week that he will be investing two billion pounds into the project, half being spent on developing the car, and the other half allocated to finalising and manufacturing the battery.

Sir James Dyson - Founder of Dyson

Some might be surprised that instead of working alongside a vehicle manufacturer to create the car, Dyson will be working alone on the development, as Sir Dyson says he sees nothing that existing car manufacturers could bring to the process. He also said that electric vehicles weren't new to him, with his interest in them spanning back nearly 20 years.

“We’re not a johnny-come-lately to EVs, I was interested in an all-electric car back in 1998 but the industry wasn’t interested."

Though Dyson didn't give much details about the ideas for the car's design, they confirmed it won't be a replica of the Nissan Leaf, going for the more expensive end of the market. Their first car in the range is aimed to be on the market by 2020.

With their interesting take on design aesthetics for vacuum cleaners, hair dryers and fans, we can't wait to see what their cars will look like!

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